Thursday in the Zone

Movie Clix: Fitting Tribute, or Just Marketing Savvy?

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Several HeroClix box sets and special promo figures have been made alongside comic-book movie releases, such as Incredible Hulk, Green Lantern, Captain America: the First Avenger, and now The Avengers. Now you can play a figure of Captain America as he appeared in the recent movie, costume, facial features and all; same for Thor, same for Iron Man, and on down the superheroic line.

Many of the people I play Clix with enjoy the movie Clix packs…but some see them as a waste of time (and plastic). I both like the Clix tie-ins to comic book movies and dislike them, and have several reasons for each:

Why Movie Clix are Great

Why Movie Clix Aren’t
  • Work well for kids who’ve just seen the movies and never read the comics
  • Function as a good intro to Clix for new players
  • Provide a way to play old favorite figures with updated looks/costumes
  • Are packed in small box sets/promo figures, which are less expensive than regular Clix boosters
  • Not worth the money for longtime players who already have similar/identical pieces in their collection
  • Annoying to purchase for adults who aren’t interested in miniatures, but whose kids are because of the movies
  • Are an almost too-obvious product tie-in–somehow doesn’t feel like a “legitimate” Clix product
  • Caters possibly too strongly to a non-comic book/non-miniature player crowd, which may cause difficulties between established miniatures players and “just” comic-book movie fans

What’s Your Take on Movie Clix?

What do you think? Are movie Clix just a marketing ploy for more money, or does it have the potential to truly draw in more players? Can you think of any other reasons why movie Clix are and aren’t great? Tell me in the comments!

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