Whether you’ve got a blog, small hobby website, hosting site, or anything else Web-oriented, these days making a Facebook page is nearly required for increased audience and popularity. For instance, since I made a Facebook page for Crooked Glasses recently, I’ve noticed a definite surge of interest (if not comments), and it feels as though I’m finally engaging with readers that I had been unintentionally leaving out for a long time.
Making a quality Facebook page, however, takes a little bit more effort–but once you put in a little time, you can create a polished, attractive, easily-updated Facebook presence for your site! Here’s how:
#1: Make a fitting icon and cover photo.
Your icon and cover photo are very important to your site’s branding–they create an instant visual impression that can often make the difference between visitors clicking to visit or hitting the Back button. With the right images, you can really make their first few seconds on your page count!
Here are the dimensions and formatting requirements for each image:
- Cover photo: At least 900px wide for current FB layout style; it doesn’t seem to matter what height it is, but mine is about 330px. Must be JPG format.
- Icon: At least 180 x 180px; must be JPG format.
Your icon should be fairly simple and snappy, with high contrast and easily-visible shapes, so your page can be quickly recognized in the Facebook News Feed. Your cover photo, by contrast, should be a little more “in-depth,” giving your page a “mood” and a good sense of what your site is about. (This is why I chose the simple black-glasses graphic for my icon and used a real photo of my actual glasses as the cover photo for Crooked Glasses’ page.)
#2: Come up with several unique URLs you can use for your page.
Before you actually start the FB page creation process, brainstorm several short but descriptive page names for your URL, just in case your preferred one is already taken. (For instance, I had to go with “crookedglassesblog” instead of “crookedglasses” because the latter was already taken.) Make sure that you’re happy with your URL and that it’s spelled correctly, because you won’t be able to change it once it’s selected!
#3: Fill in all your page info (and I mean ALL).
Take time to fill in just about everything about your site that is appropriate, from Founded date to About section and everything in between. (Warning: the “Company Info” section, not the “About” section, is the text that will be displayed on the front page underneath the “About” heading, so make it good! Also, be sure to include your website link in Company Info so people have a convenient link to click.)
#4: Invite every Facebook friend you have.
I know it might seem a little crass to send invitations to all your Facebook friends to like your website, but you never know who might like your page if you only give them the chance! Plus, it gives your page that much wider reach as your friends and family like and share your posts with their friends. Think of it this way: you’re giving them something new and entertaining to look at and enjoy.
#5: Post every day–about anything and everything related to your site!
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Make sure you post to your site’s Facebook page every day, so that people remember it exists. Don’t think you have to just post your blog articles or site updates, either–post about things you’re planning for the site, or even just a random funny update. Remember, keep your page looking lively, and people will come visit! |
#6: Share articles and posts through your personal Facebook feed.
At least two or three times a week, share some of your site’s Facebook posts, perhaps ones you want to showcase or ones you want feedback on. This reminds people who disregarded the Page invite that your page still exists, and shows them a little of what they’re missing. Also, newer friends who didn’t receive an invite can be exposed to what you’re doing on your website. It’s a win-win!
Summary
These 6 steps will help you not only build a great-looking and well-functioning Facebook page, but will also help you keep it active and user-friendly. Visitors will enjoy coming to your page and staying updated, and that’s the whole point of a Facebook page, after all!