Blog Content, Ahoy!

Each week on this very blog, I’ve been challenging myself each week to write good content for my blog posts, so that people will want to read more of my writing.

But what does “good blog content” mean? How do you write an article that people actually want to read? Here’s what I think makes a great article:

It’s Well-Informed and Well-Researched

Good blog content is the result of study AND experience with the subject matter. When you include not only your own thoughts, but reference the thoughts of others, you have a much more interesting article, no matter how long it is. (In fact, a concise, well-thought-out article is MUCH better than a long-winded one!)

It’s Thoughtful and Respectful

A good article is balanced, not biased. It shows that you’ve taken time to explore your subject matter from many angles, and you’re not disparaging any one opinion just because you personally don’t like it. (This is especially key in religious or political posts, but any article benefits from a respectful tone.)

It’s Personally Connected

Articles without some sort of emotional/personal investment in the subject matter also lack one other thing: READERS. We all write more compellingly when we care about a topic, and that kind of attitude toward a topic will draw people in to read what you have to say.

It’s Got Pictures

Photos, graphs, charts, or any other visual aids you can put in to accent your content is key. But I’m not advising you to fill your article full of pointless clipart–choose images that help explain your points, or mean something in the context of your article, especially if the article is long. This also helps visually break up your writing so your article doesn’t suffer from “Wall of Text” syndrome.

There Are Subheadings and Headings

Headings and subheadings, like the ones in this article, help break up long paragraphs just like visual aids do. Also, if you write your headings with summary words (like I’ve done in this article), readers can also scan your post for its content much more quickly.

You’ve Put Links In

Since we blog authors are writing for the Internet, linking to others’ opinions has never been easier. When you provide links, it’s clear that you’ve “done your homework” about this topic, and you can give readers a list of good sites to go if they want to know more. (Just make sure that your link text isn’t just “click here,” and you’re good!)


Blog content is part writing and part designing–you have to write content that IS interesting, but you need to make it LOOK interesting, too. These 6 tips will help you shape your own content so that readers will want to read and talk about what you’ve said…which is a blogger’s dream!

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